{"id":3982,"date":"2025-06-21T00:28:51","date_gmt":"2025-06-21T00:28:51","guid":{"rendered":"https:\/\/masa.ly\/?post_type=product&#038;p=3982"},"modified":"2025-06-21T00:28:51","modified_gmt":"2025-06-21T00:28:51","slug":"sony-fe-28-70mm-f-2-gm-lens","status":"publish","type":"product","link":"https:\/\/masa.ly\/ar\/product\/sony-fe-28-70mm-f-2-gm-lens\/","title":{"rendered":"Sony FE 28-70mm f\/2 GM Lens"},"content":{"rendered":"<div class=\"title_L6kDdYKxLS\">\n<h2 class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle1_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"overviewProductTitle\">Sony FE 28-70mm f\/2 GM\u00a0Overview<\/h2>\n<\/div>\n<div class=\"overviewContent_L6kDdYKxLS\">\n<div class=\"featureHeader_UbV5SNP5Eo\">\n<div class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\">A Speedier Standard Zoom<\/div>\n<\/div>\n<div class=\"\">\n<div class=\"js-injected-html text_UbV5SNP5Eo\">A high-performance all-arounder, the\u00a0<b>Sony FE 28-70mm f\/2 GM<\/b>\u00a0is a faster standard zoom compared to conventional f\/2.8 options. This lens is Sony&#8217;s first GM zoom with a constant f\/2 maximum aperture and spans a useful wide-angle to portrait-length range\u2014it is a lens for photographers looking to replace a set of primes with a single zoom without sacrificing on speed. It covers some of the most frequently used focal lengths, offers impressively fast AF, and is a single, well-balanced option for photography and filmmaking needs.<\/div>\n<div><\/div>\n<div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"featureHeader_UbV5SNP5Eo\">\n<div class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\">G Master Performance<\/div>\n<\/div>\n<div class=\"\">\n<div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">Sony&#8217;s G Master designation is reserved for its highest performing optics, those that offer the greatest sharpness, smoothest bokeh, utmost speed, and best overall performance. This 28-70mm f\/2 checks all of these boxes as it sets out to be a single lens replacement for several primes.<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasRightMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"><\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Constant f\/2 maximum aperture is a full stop faster than an f\/2.8 lens, helping this zoom to further excel in low-light conditions and offering even greater control over depth of field and subject-background separation.<\/li>\n<li>XA, Super ED, aspherical, and ED elements yield high sharpness and smooth rendering that suits subjects ranging from architecture and landscape to portraiture and weddings.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasLeftMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"><\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Nano AR Coating II suppress flare for rich contrast and bright colors in a variety of lighting conditions.<\/li>\n<li>Floating focus design maintains high image quality throughout the focusing range, resulting in matched sharpness from infinity to the 1.2&#8242; minimum focusing distance.<\/li>\n<li>Rounded 11-blade diaphragm results in smooth, circular bokeh quality.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"featureHeader_UbV5SNP5Eo\">\n<div class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\">Designed for Hybrid Shooters<\/div>\n<\/div>\n<div class=\"\">\n<div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">As a lens equally suited for photography and filmmaking purposes, the 28-70mm f\/2 GM has a number of useful features in its design to benefit its hybrid use:<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasRightMedia_UbV5SNP5Eo\">\n<div class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\">\n<div data-selenium=\"videoIframe\">\n<div class=\"container_Nvv9thaUIK\" data-selenium=\"videoPlayerYouTube\"><\/div>\n<\/div>\n<\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Four XD (extreme dynamic) linear motors generate fast and responsive AF performance that&#8217;s equally quiet and smooth. The focusing system is compatible with continuous shooting speeds up to 120 fps or high-speed video recording at up to 240 fps.<\/li>\n<li>Internal focusing design promotes quicker focusing speeds and maintains the lens length during use.<\/li>\n<li>Short-throw zoom design means the lens only extends 0.7&#8243; when changing from 28mm to 70mm positions, meaning, despite the lens not being a true internal zoom, you still do not need to adjust gimbal settings when changing the zoom position.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasLeftMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"><\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Focus breathing has been greatly reduced optically and the lens supports the Breathing Compensation function in select cameras to effectively eliminate angle of view shifts while changing the zoom position.<\/li>\n<li>Manual aperture ring can be de-clicked for smooth, silent switching and the zoom smoothness can also be adjusted to be smooth or tight for more precise handling.<\/li>\n<li>The lens weighs 2 lb, however much of this weight is placed at the rear of the barrel for a balanced design that promotes comfortable handheld use.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"featureHeader_UbV5SNP5Eo\">\n<div class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\">Portable and Nimble Design<\/div>\n<\/div>\n<div class=\"\">\n<div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">Despite its huge maximum aperture and versatile range, this 28-70mm f\/2 still manages a portable, relatively lightweight design that&#8217;s suitable for handheld shooting and everyday use.<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasLeftMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"><\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Measuring 5.5&#8243; long and weighing 2 lb, this lens is 28% larger and 24% heavier than the 24-70mm f\/2.8 GM II while managing to be twice as bright.<\/li>\n<li>Manual aperture ring offers tactile exposure control and the ring can be de-clicked for smooth and silent iris pulls or it can be locked in the &#8216;A&#8217; position for camera-based aperture switching.<\/li>\n<li>Two programmable focus hold buttons and a focus mode switch for intuitive focus control.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"feature_UbV5SNP5Eo\">\n<div class=\"hasRightMedia_UbV5SNP5Eo\">\n<div class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"><\/div>\n<div class=\"js-injected-html text_UbV5SNP5Eo\">\n<ul>\n<li>Zoom smoothness switch for changing between Smooth and Tight zoom ring torque.<\/li>\n<li>Hybrid construction uses both metal and plastic components to maximize both durability and a low weight design.<\/li>\n<li>Dust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.<\/li>\n<li>Front lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.<\/li>\n<li>Included lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<div class=\"title_OMS5rN7R1Z\">\n<div class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle4_TAw0W35QK_ weightBold_TAw0W35QK_ primary_i3MsQsqoe0\" data-selenium=\"sellingPointsTitle\">Key Features<\/div>\n<\/div>\n<ul class=\"list_OMS5rN7R1Z\">\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Full-Frame | f\/2 to f\/22<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Ultra-Fast Standard Zoom<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Four XD Linear AF Motors, Floating Focus<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Min. Focus: 1.2&#8242; Throughout Zoom Range<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Aperture De-Click and Lock Switches<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Zoom Smoothness Switch<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">XA and Super ED Elements<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Nano AR Coating II and Fluorine Coating<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Dust and Moisture-Resistant Construction<\/li>\n<li class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\">Rounded 11-Blade Diaphragm<\/li>\n<\/ul>","protected":false},"featured_media":3983,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_cat":[196],"product_tag":[],"class_list":{"0":"post-3982","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-lenses","8":"first","9":"onbackorder","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/masa.ly\/ar\/wp-json\/wp\/v2\/product\/3982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masa.ly\/ar\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/masa.ly\/ar\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/masa.ly\/ar\/wp-json\/wp\/v2\/comments?post=3982"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masa.ly\/ar\/wp-json\/wp\/v2\/media\/3983"}],"wp:attachment":[{"href":"https:\/\/masa.ly\/ar\/wp-json\/wp\/v2\/media?parent=3982"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/masa.ly\/ar\/wp-json\/wp\/v2\/product_cat?post=3982"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/masa.ly\/ar\/wp-json\/wp\/v2\/product_tag?post=3982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}